The Nook
The Nook is a personally directed project created under the supervision of my CBS Sports mentor. It is intended to practice and present my brand and identity skill (and to bring my dream breakfast joint into existence!)
Date: June — August 2023
Deliverables: Branding one sheet (logo, typography, color pallette, patterns & textures), Website landing page
Disciplines: Brand and Identity, Logo design
Software: Figma, Adobe Photoshop, Adobe Illustrator
Pitch Deck
The Nook is a cozy oasis amid an urban landscape. Everyone needs an escape from the bustle and grind of city life, but not everyone can afford a European vacation. Enter The Nook!
Project Objectives:
Create a location-specific business concept and construct a complete brand identity
• Mood board inspiration images to visualize the brand for clients
•Create a modular logo and watermark that can apply to multiple visual contexts
•Construct a one sheet concisely depicting the brand concept and identity
•Present a cohesive pitchdeck explaining all design choices
•Mockup a landing page for the brand in Figma
One Sheet
The concept behind The Nook’s branding is to combine traditional literary imagery with natural tones and pattern to mimic the cozy feeling of curling up with a book in a cozy woodland cottage.